Internet Advertising Deals » Affiliate Marketing Training

We Solve The Question Of How Do You Get Your Web Marketing Business Positioned Further Up In the Search Engines?

admin — Tue, 11 May 2010 05:01:58 +0000

Looking to get your web marketing business positioned up in the search engines? We are going to look at the phrase ‘bum marketing’ and give you with a detailed guide of how it works and what measures you can take to apply this marketing method into your Internet Business Opportunity. This is only a guide and there are a variety of other methods you can use, but this is guide built on past experience and methods that work. This form of marketing does take time and you will be compelled to put in the time to see results so this may not be a help to everybody who want a swift fix for their Internet Marketing Opportunity.

We will now look at what you require to start off a ‘bum marketing’ scheme. There are a few arrangements that you need to include before the actual article writing can take place. The first stage is to identify a subject or niche in the market.

Identify A Niche

This is the most significant stage, as this is the foundation of all the marketing that will take place. You need to choose a theme that you are comfortable with and generally have experience in. This is important because you will be writing and researching this theme over some time, therefore the more you know about the theme the better you will be at marketing it.

A lot of Internet Business Opportunities have grown from individuals having experience in a theme and then applying it to the Internet. You do not have to restrict yourself to just one theme, start off with just the one theme and once you are beginning to make money from this then go onto the next.

Identify Keywords

The next stage is to identify the keywords in your selected theme. These are the keywords that users type in a search engine to find out more about the theme. To locate these keywords Google has a keyword generation tool that is very convenient. The points you want from your keywords is a high search volume and hopefully not much rivalry. If you find a keyword or phrase with both of these traits then you might be onto a winning campaign.

An Internet Business Opportunity that has both of these traits has a better chance of becoming successful as they are targeted to more people and other marketers and are not spending a fortune aiming to outbid the other.

Research Your Theme

You must research your theme as this is where you will get inspiration for your Internet Marketing Opportunity. There are many supplies on the Internet, newsagents and libraries from where good literature has been created but the best source you can acquire it from is your own experience and knowledge about the theme. There are article sites on the Internet such as ezinearticles and the Google news portion, use these as inspiration on new themes and slants on your themes.

The more information you have about Internet Business Opportunities the easier it will be for you to develop rich, high-quality articles to support your website. When researching these online articles take a good look at the titles of the articles that rank well within the website. Most articles that rank well in these sites, do so because they rank well within the search engines, this is because of the titles and keywords.

Writing Articles

The final stage is to launch writing the articles and submitting them to article submission sites. Start off with one per day and build it up to 4 or 5 a day. The more articles you create the more exposure you will have. You will see results in regards of page rank and traffic after only a short phase of time so if you have time and passion about your theme this form of marketing can be hugely beneficial.

Using Articles To Boost Traffic To Your Website (wealthyways4you.com)
Article Writing Tips To Help Drive Free Traffic To Your Website or Blog (ronmedlin.com)

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Tags:Online Business,Promotion and Marketing

“CPA Networks”: Defining the Terms

admin — Mon, 05 Jan 2009 07:13:13 +0000

Image via CrunchBase

Contrary to how it may appear on the façade of things, CPA networks are not affiliate networks. The “CPA” part in their name is what is misleading many. Generally meaning cost-per-action, a widely-spread affiliate payment model, the abbreviation “CPA” is actually not the best way to describe “CPA networks”. The more appropriate name for them is sub-affiliate networks.

Whereas a traditional affiliate network (e.g. Commission Junction or LinkShare) is functioning as a mediator between merchants/advertisers and affiliates/publishers, CPA networks are working as yet another link in the chain between the merchant and the affiliate. I have put together the following diagram to illustrate the difference between a traditional network and a CPA network:

This Graph Explains CPA Networks

If a merchant were running an in-house affiliate program, the sub-affiliate network will be a link between the merchant and the affiliate, receiving commissions from every sale that the affiliate sends. Be it with an in-house, or with an on-an-affiliate-network affiliate program, the affiliate becomes a sub-affiliate, while the “CPA network” is the affiliate that is paid a “preferred” or “private offer” (read: higher) commission (or per lead bounty, which is the preferred payment model for sub-affiliate networks), and can afford to pay their sub-affiliates a higher commission/bounty than the default commission/bounty that the affiliates would get if they went directly to the merchant. Why “preferred” commission? Because being an affiliate with a large volume of sub-affiliate traffic and sales, they are essentially perceived as power affiliates or “super affiliates”.

This raises several problems. I would like to touch upon the two main ones.

Conflict of Interest With CPA Networks

Being an affiliate themselves, the “CPA network” is in direct competition with their sub-affiliates. The conflict of interest is there and no serious affiliate will disclose their techniques and methods to a competitor by working under them as a sub-affiliate. Hence, if a merchant decides to run their affiliate program on a “CPA network”, they should not expect any super-affiliates to join their program. Furthermore, they should be aware of the lower quality of leads they will receive through the CPA network, as opposed to a managed affiliate program on a traditional network.

Shady “Marketing” Practices

History testifies to the fact that it is not uncommon for “CPA networks” to tolerate (or even partake in) e-mail spam, adware, fraudulent “leads”, incentive websites (not the affiliate type you want to have in a program if you’re paying for leads), recruiting other sub-affiliate networks.

Much more can be written on the topic, and a simple search of online discussions on “CPA networks” will yield a plethora of enlightening blog posts and forum threads. To work, or not to work with sub-affiliate networks will ultimately be the affiliate’s and the merchant’s decision. One thing I hope they do is make an educated and well-weighted decision.

Additional Reading:
When Your Network Is An Affiliate And Adware Company.
Seriously considering advertise through a CPA Network.
We’re an “Affiliate Network”.
———–
Geno is the founder and CEO of AM Navigator, an outsourced affiliate program management company, and he was voted the “Best OPM of the Year” for two years in a row (2006 and 2007) by the largest online affiliate marketing community, ABestWeb.com.

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Outsourcing? Here are Questions to Ask a PPC Search Firm

admin — Mon, 05 Jan 2009 07:12:14 +0000

It can be a confusing process to find a good Search firm. If anyone has ever been to an SES or SMX show, you probably find every PPC (Pay-Per-Click) vendor says the same thing. They all say they do the same thing, and they are the best.

Many advertising agencies & corporations outsource their Paid Search (PPC) Marketing. They usually will use a PPC Consultant or a large search firm. Very often there is a RFP process that involves questions and answers.

Below, I’ve put together an organized list of questions that anyone can use when gathering information regarding a potential Paid Search partner.

Conversion Tracking:
Do you have integrated tracking across all media types and all the leading search engines worldwide?
Does your platform have the capability for Transaction tracking based on:
- Using server redirects or direct traffic?
- Unlimited types of tranactions?
- Multiple variables (Order ID, zip code, etc.)
- Organic search results

Bid Management:
Can you set up rules based bidding such as:
- Optimum Keyword Ranking
- Bid Gap Management
- Cost per Acquisition (CPA) targeting
- Return on Advertising Spend (ROAS) targeting
- Day Parting Rules
- Manual bidding

Reporting:
Does your platform show both reporting and tracking data for the following criteria:
- Campaigns
- Keyword Groups
- Keywords and phrases
- PPC Search Engines
- Destination URLs
- Date Range (Daily, Weekly, Monthly, Quarterly)
- Latency Reports

Please attach a sample performance report.
Can we export reports as Excel or csv?

Account Management:
Can your platform handle multiple accounts?
Are there single or separate Logins, or dropdowns for each campaign?
Is there a limit on the number of keywords per account?
How many bid reviews per day? Is there a limit?
How many people will be dedicated to our account?
How is your client services team structured?

Keyword Generation Tools:
Do you have a Keyword Research/Generation tool to suggest relevant keywords and phrases for our campaign based on our input, AND through “crawling” our website?
Do you have a Keyword tool that enables us to build large keyword lists specific to our campaigns by utilizing all potential combinations of keyword phrases?

Ad Creative:
Does your client services team write ad copy?

Testing:
Is your platform capable of handling A/B split tests?
Is your platform capable of Multivariate testing?

Portfolio Mgmt vs Keyword level:
Does your platform offer the ability to choose between a portfolio based management, and keyword level bid management?

Pricing:
How is your service priced? Is it full-service client services, or just advice for do-it-yourself?
Are there multiple pricing models?
How is your technology priced? Can your platform be licensed?
What is the pricing structure for 100 campaigns that need full-service?

International Search Feature:
Does your technology support keywords and ad creative in all languages — including Asian double-byte characters?

Competitive Differentiation:
How do you differentiate your company from the rest of the industry?

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Properly Structuring a Link Campaign

admin — Mon, 05 Jan 2009 07:11:59 +0000

Properly optimizing a website is a combination effort of both on-site and off-site optimization. The ole’ 1, 2 punch. This post is about the off-site component of SEO to achieve link popularity and link relevancy.

In the past, I’ve written about how to use a Link Optimization and the Criteria & Time Period for Link Effectiveness. Below, I reveal the “secret sauce” on how to properly structure a Link Campaign to achieve high keyword rankings for your target keyword and target url.

I’ve crafted this as powerful, and permanent Link Campaign “package”:

Custom Blog Reviews
We hand pick higher quality blogs from within our network to write reviews about your website/product/service. The blogger posts their review on their blog. As part of the review the blogger links back to your site 2-4 times (randomizing the number of links will avoid creating a pattern). All of these links are considered permanent.

Custom Article Marketing
We provide an SEO friendly, professionally written, fully optimized Article(s) with 500+ words of content. The Article is submitted for syndication to the top Article sites. Package includes a guarantee of 15 placements. The article includes 2 footer links, embedded within content. [eg: ezine, with links in footer].

Article Plus (A couple targeted blogs):
Longer articles & more textlinks.
We write a full article and embed 4 links within the 500+ words of content. This article is then hosted on the homepage of the website for a minimum of 10 days. The article then archives within the site permanently. We will also backlink boost the archived page monthly, to ensure it continues to receive full search engine visibility and continues to gain trust over time.

2nd Tier Links:
This package includes Comment Links and Social Bookmarking Links on sites that have PageRank and dofollow. 100% of these links will point to your newly created link pages to ensure quick spidering and visibility, as well as support the relevancy using the same anchor text .

- Comment Links:
Make a relevant comment on a blog or other Social Media style site and link back to your site within the comment. Get the links on pages with guaranteed Pagerank from 1-5. You’ll have full anchor text and URL control. Sites are 100% SEO friendly (without nofollow).

- Social Bookmarking Links
Hand build keyword links on Social Bookmarking Sites (web-based sites designed to let users share internet bookmarks). This is a great way to build natural looking links in high volumes at low costs.

Premium Directory Links
Relevant, SEO friendly links on Directory Sites. Get the highest PR web directories available. They provide guaranteed SEO friendly links, regardless of the number of submissions.

Pricing:
Prices varies depending on the budget, and how competitive your industry is.

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Travoltas ‘Heartbroken’ Over Son’s Death

admin — Sun, 04 Jan 2009 22:54:37 +0000

The couple issued their first statement since 16-year-old died on Friday.

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Creating Online Businesses

admin — Sun, 04 Jan 2009 21:45:56 +0000

… software that can help you manage your advertising in a very organized and smooth manner. … to use, what your e-mail is, your Adsense ID, and a few other details. Another … come down to the same sort of broad categories: selling on eBay, retail websites, services …

Tags:Adsense,Internet Advertising

Creating Online Business Opportunity

admin — Sun, 04 Jan 2009 21:45:53 +0000

… Another way to make money online by creating online business opportunities is to put Adsense ads on your website. Google has a program where you can put ads on your website and any person …

Tags:Adsense,Internet Advertising

Video Recap of Weekly Search Buzz :: New Years 2009

admin — Sun, 04 Jan 2009 21:45:48 +0000

… Microsoft on their search initiatives. Microsoft’s Content Ads program is doing poorly. Google AdSense is offending overweight people. Happy 2009 everyone … to be notified of these updates and download the video in the background. Here is …

Tags:Adsense,Internet Advertising

New way to hit target

admin — Sun, 04 Jan 2009 20:12:00 +0000

… recent phenomenon of social networking is replacing blogs as a means of influencing consumers, writes … Social Media working group. Blogging is not advertising and it is not traditional PR. It … post for the No Nonsense Car Insurance blog about how to drive during a flood. …

Tags:Adsense,Internet Advertising

SpotABusiness.com Doing More To Connect Consumers To Businesses

admin — Sun, 04 Jan 2009 19:31:00 +0000

… on small businesses in particular for their advertising, but many small businesses are pulling back on their marketing budgets in the bad economy and buying … company as well as view their posted blogs and reviews. Larger business directories do not …

Tags:Adsense,Internet Advertising

Internet Advertising Deals » Affiliate Marketing Training

We Solve The Question Of How Do You Get Your Web Marketing Business Positioned Further Up In the Search Engines?

Identify A Niche

Identify Keywords

Research Your Theme

Writing Articles

Related articles by Zemanta

“CPA Networks”: Defining the Terms

This Graph Explains CPA Networks

Conflict of Interest With CPA Networks

Outsourcing? Here are Questions to Ask a PPC Search Firm

Properly Structuring a Link Campaign

Travoltas ‘Heartbroken’ Over Son’s Death

Creating Online Businesses

Creating Online Business Opportunity

Video Recap of Weekly Search Buzz :: New Years 2009

New way to hit target

SpotABusiness.com Doing More To Connect Consumers To Businesses