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Perhaps not surprisingly, traffic to retail sites and consumer spending on those sites were both down during the holiday season, according to ComScore.
The research firm estimates total U.S. e-commerce spending declined 3 percent, the first ever drop reported by ComScore since it began tracking online retail spending in 2001. Total spending was estimated at [...]
Dunkin’ Donuts — where a 10-ounce cup of joe goes for about $1.30 — will be investing 77 million times that amount – in an ad campaign that launches Monday.
“You Kin’ Do It,” will be the theme of the $100 million campaign for online, TV, and outdoor ads, according to a report on usatoday.com. The [...]
Viacom and Time Warner Cable have resolved a bitter dispute that threatened to strip TWC customers of Comedy Central, Nickelodeon and other MTV Networks channels. Such negotiations are usually handled behind closed doors, but in this case the companies went all out with ads, on-screen pleas and online rebuttals meant to alarm TV fans and [...]
Online marketing news articles about the presidential campaign, social media, industry layoffs, and behavioral marketing were among the most viewed articles on ClickZ in 2008.
Here’s a look at the year’s most popular news items based on page views:
1. Clinton Needed More Search: Q&A with Google’s Greenberger
Google’s top political ad man contends savvy search advertising contributed [...]
ClickZ’s Experts draw from a wide assortment of specialties, including e-mail marketing, search engine marketing, online video advertising, Web analytics, and media buying and planning.
And the interests of ClickZ readers vary widely, too, based on a look at the 10 most popular ClickZ Experts’ columns published in 2008.
1. Seven Top Online Marketing Trends for [...]
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