Marketing consultant and former Coke ad exec steps in to head marketing at Tremor Media.

Reports suggest consumers will continue to spend online with retailers that provide significant discounts and a hassle-free experience, even during a recession.

Behavioral targeting in 2008 was characterized by the introduction of controversial ISP-level technologies from firms such as Phorm and NebuAd.

While detractors argue brands don’t belong on the quick messaging platform, brands like Ford, Dunkin’ Donuts, and Whole Foods are on Twitter.

Bill Shaughnessy seen as heading back to roots in product management.

Respondents admit limited understanding of digital marketing, but the’re still testing videos, podcasts and other innovative tactics.

The human resources outsourcing firm used Eloqua for lead gen, meeting incentives, and to help customize its Web site to appeal to individual interests.