Internet Advertising Deals » Google

Outsourcing? Here are Questions to Ask a PPC Search Firm

admin — Mon, 05 Jan 2009 07:12:14 +0000

It can be a confusing process to find a good Search firm. If anyone has ever been to an SES or SMX show, you probably find every PPC (Pay-Per-Click) vendor says the same thing. They all say they do the same thing, and they are the best.

Many advertising agencies & corporations outsource their Paid Search (PPC) Marketing. They usually will use a PPC Consultant or a large search firm. Very often there is a RFP process that involves questions and answers.

Below, I’ve put together an organized list of questions that anyone can use when gathering information regarding a potential Paid Search partner.

Conversion Tracking:
Do you have integrated tracking across all media types and all the leading search engines worldwide?
Does your platform have the capability for Transaction tracking based on:
- Using server redirects or direct traffic?
- Unlimited types of tranactions?
- Multiple variables (Order ID, zip code, etc.)
- Organic search results

Bid Management:
Can you set up rules based bidding such as:
- Optimum Keyword Ranking
- Bid Gap Management
- Cost per Acquisition (CPA) targeting
- Return on Advertising Spend (ROAS) targeting
- Day Parting Rules
- Manual bidding

Reporting:
Does your platform show both reporting and tracking data for the following criteria:
- Campaigns
- Keyword Groups
- Keywords and phrases
- PPC Search Engines
- Destination URLs
- Date Range (Daily, Weekly, Monthly, Quarterly)
- Latency Reports

Please attach a sample performance report.
Can we export reports as Excel or csv?

Account Management:
Can your platform handle multiple accounts?
Are there single or separate Logins, or dropdowns for each campaign?
Is there a limit on the number of keywords per account?
How many bid reviews per day? Is there a limit?
How many people will be dedicated to our account?
How is your client services team structured?

Keyword Generation Tools:
Do you have a Keyword Research/Generation tool to suggest relevant keywords and phrases for our campaign based on our input, AND through “crawling” our website?
Do you have a Keyword tool that enables us to build large keyword lists specific to our campaigns by utilizing all potential combinations of keyword phrases?

Ad Creative:
Does your client services team write ad copy?

Testing:
Is your platform capable of handling A/B split tests?
Is your platform capable of Multivariate testing?

Portfolio Mgmt vs Keyword level:
Does your platform offer the ability to choose between a portfolio based management, and keyword level bid management?

Pricing:
How is your service priced? Is it full-service client services, or just advice for do-it-yourself?
Are there multiple pricing models?
How is your technology priced? Can your platform be licensed?
What is the pricing structure for 100 campaigns that need full-service?

International Search Feature:
Does your technology support keywords and ad creative in all languages — including Asian double-byte characters?

Competitive Differentiation:
How do you differentiate your company from the rest of the industry?

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Properly Structuring a Link Campaign

admin — Mon, 05 Jan 2009 07:11:59 +0000

Properly optimizing a website is a combination effort of both on-site and off-site optimization. The ole’ 1, 2 punch. This post is about the off-site component of SEO to achieve link popularity and link relevancy.

In the past, I’ve written about how to use a Link Optimization and the Criteria & Time Period for Link Effectiveness. Below, I reveal the “secret sauce” on how to properly structure a Link Campaign to achieve high keyword rankings for your target keyword and target url.

I’ve crafted this as powerful, and permanent Link Campaign “package”:

Custom Blog Reviews
We hand pick higher quality blogs from within our network to write reviews about your website/product/service. The blogger posts their review on their blog. As part of the review the blogger links back to your site 2-4 times (randomizing the number of links will avoid creating a pattern). All of these links are considered permanent.

Custom Article Marketing
We provide an SEO friendly, professionally written, fully optimized Article(s) with 500+ words of content. The Article is submitted for syndication to the top Article sites. Package includes a guarantee of 15 placements. The article includes 2 footer links, embedded within content. [eg: ezine, with links in footer].

Article Plus (A couple targeted blogs):
Longer articles & more textlinks.
We write a full article and embed 4 links within the 500+ words of content. This article is then hosted on the homepage of the website for a minimum of 10 days. The article then archives within the site permanently. We will also backlink boost the archived page monthly, to ensure it continues to receive full search engine visibility and continues to gain trust over time.

2nd Tier Links:
This package includes Comment Links and Social Bookmarking Links on sites that have PageRank and dofollow. 100% of these links will point to your newly created link pages to ensure quick spidering and visibility, as well as support the relevancy using the same anchor text .

- Comment Links:
Make a relevant comment on a blog or other Social Media style site and link back to your site within the comment. Get the links on pages with guaranteed Pagerank from 1-5. You’ll have full anchor text and URL control. Sites are 100% SEO friendly (without nofollow).

- Social Bookmarking Links
Hand build keyword links on Social Bookmarking Sites (web-based sites designed to let users share internet bookmarks). This is a great way to build natural looking links in high volumes at low costs.

Premium Directory Links
Relevant, SEO friendly links on Directory Sites. Get the highest PR web directories available. They provide guaranteed SEO friendly links, regardless of the number of submissions.

Pricing:
Prices varies depending on the budget, and how competitive your industry is.

Share and Enjoy:

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Travoltas ‘Heartbroken’ Over Son’s Death

admin — Sun, 04 Jan 2009 22:54:37 +0000

The couple issued their first statement since 16-year-old died on Friday.

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What Would Jesus Do? Man Lives It

admin — Sun, 04 Jan 2009 18:59:00 +0000

Pastor spends a year eating, working, even voting as he thinks Jesus would.

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How to Change: Fake It Till You Make It

admin — Sun, 04 Jan 2009 17:32:13 +0000

Most of us will give up on our New Year’s resolutions, but you don’t have to.

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GMA’s Weekend Window Opens on Barbuda

admin — Sun, 04 Jan 2009 17:30:57 +0000

Take a look at an Eastern Caribbean secluded paradise.

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Eliminate Google CPC High Keyword Cost!

admin — Mon, 10 Nov 2008 12:08:54 +0000

If you’re Google CPC is increasing daily or you’re looking to lower your Google CPC rate then here is 5 things you can do. The technique is a little art and science. You will need to learn how Google rank ad campaigns and with a few corrections you should see your Google CPC rate decrease. The word on the internet is that a new Google user will experience the growing pain with higher cost per click.

Analyzing Google CTR

Reducing your Google CPC requires you to examine your CTR (click-through ratio) to see how many people have actually clicked on your ad in comparison to how many times Google has shown your ad campaign (impressions). If you find that the impressions are high but click through rates is low then there is a problem and it needs to be corrected or you will continue to see rising CPC rates.

When I set up my first I had no help and no idea I would spend $250 dollars in the course of 3 days. The funny part is I was advertising a free sign site, and this was the marketing they were recommending. Since then I read everything I can get my hands on about Google PPC or any ppc.

Do You Have an Effective Ad Campaign?

After you check your CTR (click-through rate) and you find that the numbers are low you have to look at your ad Campaign. Make sure your title and description are relevant to your keywords. Have you included your keywords in your title and benefits section of your ad? Optimizing your ad campaign is all about the relevancy of your keywords to your ad campaign and even your website or landing page.

Is Your Ad Over Stuffed With Keywords?

Your Google CPC keyword group can make or break your reputation with Google. Some people like to jam pack as many keywords as they can find, however top experts are finding 15 to 25 targeted niche keywords are more effective and will lower your cost per click.

Learn how Google take advantage of election keyword extremely high cpc

Also read on Google Quality Score Paradox

Score Big Google CPC Right out the Gate!

Believe it or not your Google CPC campaign is given a report card sort of a rap sheet. They base your ad campaign on your past performance or your current ad or past ads. When you have inactive keywords they require you to pay a high CPC to activate them. This should immediately bring up a red flag to you and you should closely examine your keyword, ad campaign, CTR and content of you website, blog or landing page.

Googel_CPC

Getting your Google CPC is not impossible and can easily be done if you know the right steps to take. It can be very rewarding to your bank account to get it right the first time. Make one mistake and it can cost you dearly and ruin your business, or even got your Google CPC campaign suspected or deleted completely.

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

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Tags:ad campaign,cost per click,google adwords,google cpc,google cpc campaign,google ctr

Google Adwords Free Full Story

admin — Tue, 28 Oct 2008 11:44:15 +0000

If you’re wondering what’s all the hype about I am going to reveal the Google Adwords Free here is the full story. If you reading this article on my blog you is probably an affiliate marketer or just a small business owner looking for an effective way to advertise your business online. Question is can you get all your Google Adwords Free?

There is a lot of information out here on how to get Google Adwords free, cheap at a discount or lower cost. I have probably bought just about all of them. Google has made money for years as advertisers from us little folks. They figured it out and we are just waking up, well some of us.

They know that as long as there is business that needs to advertise their products or services they will not have shortage of customer and always hold their advertising market share. Not to mention everyone knows that Google Advertisement product is the fastest way to get customer’s to your website.

Is Google Adwords For Free a Scam?

Okay, back to this Google Adwords for Free buzz that flooding the internet. There is this retired Doctor who has just released his Google Adwords Secret to making tons of money from free adwords some where in the Millions.

When I first saw the posting I ignored it, but every where I looked there it was. So I purchased his little guide to Getting Your Google Adwords campaigns Free and it is very impressive. He tells you how he does it even before you purchase his e-book.

There are a few basic guidelines that is well known by ppc guru’s that will save you a lot of frustration and money. One thing I have learned from experience is that it is best to start off on the right foot with Google. They have a tendency of holding a grudge and they will slap your credit card very hard.

He even goes into optimizing your campaigns and landing pages for best results. He has all his resources that he uses. Most I had never heard of until I read his book. I found his method to be very different and unique to me. He also gives you adjustments you can make on your current Google adwords advertisement so you can start making money right away.

Watch the Google Adsense Video Tutorial

Does “Google Adwords Free” Work

I know you probably thinking its adsense and at first I did to. I was just about to close the e-book and put it on my list to return the very next day. However, something caught my attention so I kept reading. I had to laugh at the end of the book, I still can’t believe how simple and easy it is.

The biggest advantage and benefit that you will get out of this e-book is this. The money you make from this little code will off set your Google adwords cost. Which means this, the more you spend on Google the more you make and the less your Google adwords cost?

I know it sounds confusing but stay with me here. Let me ask you a question? If you were getting your Google ads for free, how many would you run? If every week your Google adwords cost is going down and you rank position was the same how would that increase you traffic and your conversion rate.

I don’t know about you but it clicked right away for me. So there you have it in a nut shell. I am still putting some finishing touches on my program so check back to my blog or subscribe to my RSS on this page or by email.

Google Adwords for free is a very good e-book I would recommend it to anyone who is advertising on the internet using paid advertisement either by Google, MSN, or Yahoo,

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

Tags:advertisers,adwords,blog,business online,bussiness advertising,google ads,google advertisement,google advertising,google adwords,google adwords free,google free,google images,internet advertising

Internet Advertising Deals » Google

Outsourcing? Here are Questions to Ask a PPC Search Firm

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