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The blocking & tackling of SEO is Content & Links. I’ve discussed a Link Optimization and why advertisers should stop paying Google. But, Links are just half of the equation to champion keyword rankings. The other half of the equation is Content. Quality & Quantity.
Once you’ve made your site search engine [...]
Contrary to how it may appear on the façade of things, CPA networks are not affiliate networks. The “CPA” part in their name is what is misleading many. Generally meaning cost-per-action, a widely-spread affiliate payment model, the abbreviation “CPA” is actually not the best way to describe “CPA networks”. The more appropriate name for them [...]
The question of SEO vs PPC is really about budget allocation. If an advertiser has X dollars allocated for Search Marketing, then how much of that should be allocated for SEO vs PPC? This is often the case when a small business wants to try Online Marketing.
We can look at this question from [...]
So how do you leverage social networks to gain twitter followers. This article will give you some twitter tips and social media tips to help you improve your social media skills.
Jumping into Social Media can be confusing & overwhelming. Do you need to sign-up and be active on every one? Internet Advertising Deals [...]
It can be a confusing process to find a good Search firm. If anyone has ever been to an SES or SMX show, you probably find every PPC (Pay-Per-Click) vendor says the same thing. They all say they do the same thing, and they are the best.
Many advertising agencies & corporations outsource their [...]
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