Properly optimizing a website is a combination effort of both on-site and off-site optimization. The ole’ 1, 2 punch. This post is about the off-site component of SEO to achieve link popularity and link relevancy. In the past, I’ve written about how to use a Link Optimization and the Criteria &... Read More....

Which were the biggest online ad industry stories of ’08? Readers can wait for my year-end roundup story tomorrow in ClickZ News to find out which we thought made the cut. One that was certainly important but not necessarily of sweeping impact for the industry as a whole was the ongoing saga of... Read More....

Obama was on the minds of the U.S. in terms of search in 2008, according to Google. But the fastest-rising search term for Google’s global results in its Zeitgeist was Sarah Palin. That’s what’s listed in this year’s top search term recaps from Google, Yahoo, AOL, Ask.com, and... Read More....

Digital ads just won’t suffice to save the struggling newspaper business. That’s been clear since early this fall, when the Newspaper Association of America reported its members’ second quarter revenues shrank for the first time in Q2, following weak Q1 growth. Those revenues declined... Read More....

A pioneer of Internet consulting and Web development for Republicans is no longer with us. Founder and CEO of New Media Communications, and a partner of Connell Donatelli, an affiliated Web consultancy, died Friday in a plane crash on his way to Ohio, according to Connell Donatelli’s Eric Frenchman.... Read More....

120 cans of cat food per month. There aren’t a lot of constants in life, but one of mine is that my two cats go through 120 cans of cat food every four weeks, come hell or high water. That’s a lot of cat food to lug home, particularly in New York City, where we residents tend to be car-less.... Read More....

Snack brand turns to social network to chronicle rivalry between college football teams and their fans. CPlase.evt.add('load', function (event, p, w) { jQuery(function(){ });  »View More

Executive switch-ups were a regular occurrence at Yahoo, though staff changes also affected AOL, Microsoft, and Google. CPlase.evt.add('load', function (event, p, w) { jQuery(function(){ });  »View More

The online ad industry’s increasing relevance to consumers and businesses made it that much more vulnerable to government inspection and the economic downturn in 2008. CPlase.evt.add('load', function (event, p, w) { jQuery(function(){ });  »View More

Marketing consultant and former Coke ad exec steps in to head marketing at Tremor Media. CPlase.evt.add('load', function (event, p, w) { jQuery(function(){ });  »View More